THE NEW HEATHEN ARMY
SO WHAT IS IT ALL ABOUT?
The Underdog. The Self-Made. The Independent, D.I.Y. type. The take no slight nor insult.
Ghetto Viking Music & Clothing is an idea. One birthed from the need for a bridge between two of the most polarising, yet talented genres on the planet that share the same roots. We don't care about what's better, because both are the best, as well as everything in between that connects them. We are all about representing, unifying, and building a community of like minded individuals that want to do something!
Ghetto - 1. An impoverished, neglected, or otherwise disadvantaged yet self reliant residential area of a city.
2. Urban; of or relating to (inner) city life
3. Jury-rigged, improvised, or home-made (usually with extremely cheap or sub-standard components), yet still deserving of an odd sense of respect from ghetto dwellers and non-ghetto dwellers alike.
Viking - 1. Commonly any of the Scandinavian pirates who plundered the coasts of Europe from the 8th to 10th centuries.
2. Sea-roving bandit; pirate. Also likened to adventurer/explorer.
3. An action to go out into the world and take what is needed, and acquire fame and or fortune.
So with both examples given, a Ghetto Viking is a the mixture of someone who, despite being at a disadvantage, will do what they must to gain a better life and be proud of where they came from. It doesn't matter what hand was dealt, for we decide our course in life.
So, come join the crew.
Kyle Mortiss (UK) - Owner/Artist/Musician
Thomas Arne Rørstad (UK/Norway)
”One-Eye” Sam Collins (UK) Financial/Promotion
Rachel Short (UK)
Keith “Def-KillA” Cunningham (USA)
Established as a concept in 2015, in the ruins of a semi-successful groove metal band, owner Kyle Mortiss came up with the idea of making a brand, and a banner name that passionate and dedicated people could potentially unify under, and attract those willing to work to achieve their goals without selling themselves short. Musicians, artists, and anybody else that wants to make a mark on the world were and are welcome.
With the idea in place, the team got to work to start something new, working their way into the local scene with the aid of local legends that brought nights like Re:Up to Bristol, and then farther afield working with BeyondBrutal in the North of England, to bring something fresh and appease the alternative crowds that have long been forced to stagnate from being force fed the same old detritus.
The goal is to have club nights wherever will have us. Following epic live shows that make people want to go every time the talent is in town. To bring the perfect blend of hip-hop and heavy metal, and as mentioned previously all things in between.
To have an army of like minded people wearing the brand, and knowing they're not alone.
To eventually, have a music festival where the real party can kick off.
From nothing to everything. Against all odds. Who's with us?